Principles of Azafran UG
Prof. Günter Faltin does not only teach free business administration courses at the Free Univerity of Berlin but he is also a successful entrepreneur. He owns the largest mail-order company for tea in Germany with more than 180,000 customers worldwide. Also, Prof. Faltin's company is the largest importer of Darjeeling tea.
The principle of the Tea Campaign is simple yet ingenious. The three main pillars which support the compnay are high-quality products, simple and convenient distribution packaging and affordable prices. When shipping small packages, most of the costs is in the packaging and not in the product. In order for the merging companies of the Tea Campaign to lesser costs, we rely on large packages that is bought directly from the manufacturer. This keeps our excess costs low.
Azafran UG is focused on a sole high-quality product - Saffron. This may have proven to be risky because different people prefer different varieties. However, we believe that other varieties do not matter as long as we are driving out the best type of saffron into the market.